Marketing Specialist Diadem (M/F)

The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building. 
We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak. 

For the brand Diadem, we are looking for a Marketing Specialist to execute the annual marketing calendar as well as to manage digital campaigns and to oversee marketing content delivery/share-out. This role is focused on driving brand/product awareness and foot traffic to ecom and to the final end consumers through events and demo days.

Tasks & responsibilities

• Planning, execution and reporting the annual marketing activity calendar
• Adaptation and preparation of the international marketing assets (digital contents, POS tools, graphics)
• Controlling and reporting of the marketing budgets
• Alignment of the Sales team on the annual marketing plans
• Plan, execute, and optimize digital marketing campaigns and projects across paid media (such as Google, TikTok, Meta, and other relevant digital channels) and email newsletters
• Responsible for obtaining and managing all relevant seasonal content from the brand
• Collaborate closely with the sales team to support product launches, and seasonal campaigns
• Coordination of eventual external agencies and internal stakeholders to ensure timely development and delivery of high-quality content
• Preparation of reporting decks adhering to Diadem’s guidelines
• Prepare digital content (banner, ads etc.) adhering to Diadem’s guidelines

Profile

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2+ years of experience in trade/digital marketing
• Hands-on experience in events marketing, email marketing, and social media platforms
• Good understanding of digital marketing metrics and performance optimization
• Excellent written and verbal communication skills
• Solid understanding and passion for sport business, especially racket sports (tennis, padel tennis, etc.)
• First experience in sporting good/ fashion/marketing industry is an advantage
• Very good English skills
• A people person, natural at building new relationships
• Comfortable with multitasking in a deadline-driven and fast-paced environment
• Proficiency in Canva and/or Figma for quick graphics; knowledge of Adobe Illustrator/Photoshop/InDesign nice to have

Workplace: Bolzano, IT

If you are interested to work in a challenging, international and dynamic environment then apply now!