Trade Marketing Italy Internship (M/F)

Data:  18 mag 2024

The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building. 
We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak. 

 

Trade marketing refers to all marketing activities aimed at supporting distribution partners to increase sales in their market. A strong focus is set on actions supporting a good and consistent brand presentation at all sales touchpoints, both offline (such as shop windows, focus points, branded area & merchandising) and online (creation of brand pages, online campaigns, etc.).

 

We are looking for a motivated intern for our Trade Marketing Italy for at least 6 months. With this internship, you will get a 360° overview on the strategic planning, development, implementation, monitoring and revision of all online and offline marketing activities for the brand Salewa and Dynafit. You work closely with our partners and the Marketing Teams in the different countries and help to guarantee the alignment of the concepts and projects.

 

Tasks and responsibilities

  • Support in the development of online & offline content, media plan & PR calendar to ensure consistent brand message across different channels
  • Help to coordinate the implementation of defined communication tools and contents
  • Support in trade marketing implementation 
  • Help to organize events and manage multiple athletes 
  • Support in managing multiple internal and external stakeholders
  • Work on multiple projects at the same time

 

Profile

  • University student or degree in Economics or a similar field
  • Excellent Italian skills, good English skills, German is a plus
  • Good Excel skills
  • Client oriented attitude
  • Understanding of priorities and respect of deadlines
  • Hands on mentality
  • Ability to work independently 
  • Passionate about mountains

 

Workplace: Bolzano, IT

If you are interested to work in a challenging, international and dynamic environment then apply now!