Marketing Specialist Sport Marketing (M/F)
The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.
We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.
As a Marketing Specialist Italy, you are the key go-to person concerning sports marketing in Italy. You will cooperate closely between the Italian Sales Team and the International Marketing Teams to make sure, that marketing goals are achieved according to the strategy and brand guidelines.
Tasks & responsibilities
- Planning, execution, and reporting of all trade- and consumer events in Italy (local trade fairs, trail running, ski mountaineering, hiking, and climbing events)
- Creating a communication plan around all major events together with organizers and the international brand teams
- Handling the local athlete team and cooperations, relationship management, and product support
- Development of a media plan, implementation of PR strategy with local media partners, and product seeding
- Leading an annual action plan with all relevant events & milestones
- Implementation of the international marketing and brand strategy through regular exchange
- Coordination of external and internal stakeholders
- Monitoring and reporting of the marketing budgets
Profile
- Degree in marketing, communication, or business
- First professional experience in marketing
- Good understanding of the outdoor industry
- Excellent organization & IT-skills
- Excellent Italian and English skills, German skills are a plus
- Good coordination and teamwork skills, outgoing and creative mindset
- Willingness to travel (50%) and be on-field
- Passion for mountain sports (f.e. ski touring, trail running, mountaineering, climbing)
Workplace: Bolzano, Italy
If you are interested to work in a challenging, international and dynamic environment then apply now!