Our Marketing Teams define and implement the marketing strategy of each specific brand. Each team enhances its brand identity and positions its products so that they reach the right customer.

Marketing at Oberalp is about preparing contents and managing the brand communication, carry out merchandising programs, develop strategies for marketing campains and events, collect product information, collaborate with athletes, implement digital marketing strategies and analyse their actions.

We are convinced that the combination of data analysis, research and dialouge is key to improve brand awareness.