Digital & Content Marketing Specialist Under Armour (M/F)

Date: Feb 18, 2026

The Oberalp Group is a management-driven family business—a house of brands that creates high-quality technical mountaineering products. We have six own brands—Salewa, Dynafit, Pomoca, Wild Country, Evolv, and LaMunt—and a team of more than 1,000 employees in 11 countries worldwide.

As a group, we have built up a reputation as a long-term exclusive partner by offering our know-how in communications, sales, and brand building for a selection of renowned international sports brands like Under Armour, Fischer, Barts, Falke, and others.

For the brand Under Armour, we are looking for a Digital & Content Marketing Specialist to manage and execute digital campaigns and CRM activities, and to oversee marketing content delivery/share-out. This role is focused on driving brand/product awareness and foot traffic to physical mono-brand stores via paid social campaigns, digital media projects and email marketing. You will collaborate closely with internal teams on seasonal launches, promotions, and brand campaigns.

Tasks & responsibilities

Plan, execute, and optimize digital marketing campaigns and projects across paid media (such as Google, TikTok, Meta, and other relevant digital channels) and email newsletters
Responsible for obtaining and managing all relevant seasonal content from the brand
Collaborate closely with marketing and sales team to support product launches, store openings and seasonal campaigns and to ensure alignment and a coherent look&feel of the brand’s digital presentation
Coordination of external agencies and internal stakeholders to ensure timely development and delivery of high-quality digital content
Preparation of reporting decks and artwork filesadhering to Under Armour’s guidelines
Monitor trends to strenghten digital strategy
Prepare artwork files, digital content (banner, ads etc.) adhering to Under Armour’s guidelines

Profile

Bachelor’s degree in Marketing, Communications, Business, or a related field
2+ years of experience in digital marketing, preferably in the sporting goods/fashion/marketing industry
Hands-on experience social media platforms and email marketing
Good understanding of digital marketing metrics and performance optimization
Excellent written and verbal communication skills
Solid understanding and passion for sport business
Very good English skills
Proficiency in Figma and/or Canva; familiarity with InDesign for quick-turn marketing visuals and assets

Workplace: Bolzano, IT

If you are interested to work in a challenging, international and dynamic environment then apply now!