Brand Representative Lombardy (M/F)

Date:  Jul 10, 2024

The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building. 
We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak. 

The Brand Representative reports to the Sales Manager and is responsible for the management of the day-to-day activities of sales tasks in the assigned region (Lombardy) as well as for dealers/special deals, to implement the organization’s wholesale commercial strategy. His/her tasks include the building and development of relationships with clients and partners to maximize the business interests, presentation, and technical explanation of the new collection to clients/wholesalers/Retail partners and collection of pre-orders, negotiation with existing and new strategic wholesalers.

Tasks & responsibilities

  • Implementation of the company strategic plans and programs designed for growth and profitability in the assigned area
  • Ensure high qualitative management of all dealers located in the assigned area with periodic/regular visits to achieve the defined sales targets, manage the in-store tasks, be the main point of contact, reinforce relationships, gain market share
  • Training of dealers' sales teams
  • Participation in the accurate implementation of the brand-building/positioning strategy and support of the trade-marketing team
  • Creation and development of new business opportunities through category expansion, partnerships, and promotions
  • Development of the online channels if the dealer has an e-com
  • Sales promotion and Brand Representation during public events
  • Salesman samples management (maintenance of the showrooms)
  • Management of objections, claims, cancellations, delays, etc.


  • 5+ years of experience in a similar position, preferably in the outdoor or consumer goods industry
  • Understanding of outdoor industry and a personal interest in mountain / alpine sports is a must
  • Strong customer focus and knowledge of consumer branding, communication, and promotional techniques
  • In-depth knowledge and understanding of the sales process
  • Availability to travel frequently
  • Analytical approach

Workplace: Lombardy

If you are interested to work in a challenging, international and dynamic environment then apply now!