Digital Marketing Specialist (M/W/D) Dynafit

The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building. 
We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak. 

Tasks and responsibilities

• Digital marketing leadership in relation to the Dynafit brand website. Evaluation, strategic planning and implementation of a consistent brand presence in relation to the brand website and budget.
• Maintenance and continuous development of the Dynafit brand website in terms of technologies, plug-ins and general website enhancements, taking into account the customer journey and user experience (UX). In close coordination with the E-com & IT Team Bolzano.
• Maintenance and continuous development of the user interface and technical SEO (website architecture). 
• Management of the website content: Strategic conception, planning and implementation of landing pages based on the marketing direction.  
• Website & Newsletter Reporting.
• Planning, creation and dispatch of brand newsletters 

Profile

• Several years of professional experience in the field of online marketing or in a comparable position
• Experience in digital marketing, customer journey and UX
• Sound knowledge of relevant tools (Google Tag Manager, Salesforce, Hotjar)
• Experience in the creation and optimization of landing pages and user funnels as well as CMS
• Practical knowledge of SEO and its tools (Google Search Console, Sistrix)
• Basic knowledge of HTML and CSS
• Very good knowledge of English and German
• Team player and pioneer
• You are a mountain sports fan yourself and maybe even already know our products
   

Place of work: Kiefersfelden

If you are interested to work in a challenging, international and dynamic environment then apply now!